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Marketing with your POS

Posted on July 19, 2016 by blog in

When it comes to the latest technology Point of Sale systems (henceforth POS), it is not like your grandfather’s cash register. Today’s POS system is the virtual smartphone of checkout machines. It can effectively manage your inventory, transmit & track all your customer orders seamlessly to the kitchen, manage the accounts receivable, handle your payroll actually it can handle pretty much everything except make coffee for your customers. But can your POS system help you with your local marketing?

In today's fast-paced, highly competitive business world, reducing time to market is often paramount to one-up the competition. If you have a POS system in place, you already have all the data you need about your target audience that can assist you with your marketing efforts, hence use it to your advantage! The collected data using your POS system can help you create a personalized and targeted marketing strategy to attract more customers.

You may wonder how? Let us help you break it down!

Know your audience

Regular interaction with your customers will help build trust and loyalty. Getting to know your customers better and keeping note of important information like what they want, what they are interested in or even a basic information like their birthdays, anniversary dates etc. makes your customer feel special and appreciated.

Having a capable POS system ensures you’re able to collect customer information right at the point of sale. You can then analyze the collected data to understand the target audience demographics by identifying your top customers, their buying patterns, etc. This information can help you further redefine a segmented & personalized marketing campaign. When you know who your customers are, what they want as well as what they are interested in, you as a business owner have a better chance of providing them with a service, they can appreciate.

Personalization

Collecting and analyzing the data from your customers, help you run through reports that can segment your customers based on the collected information. Filtering & sorting the collected data based on pre-defined criteria, like location, gender, buyer pattern & behavior, personalized information like birthdays, anniversary date, etc. will help you create meaningful personalized campaigns for your customers like loyalty programs, freebies etc. Another way to make sure you have your customers back to your restaurant is by offering them with personalized coupons or earn points upon visit which can be further redeemed against rewards. This will not only catch their attention, but would help you improve your bottom line.

As discussed, marketing is an important part in attracting new customer and retaining the older ones. In order to stay ahead of competition, you have to keep updating your customers collected data, offer them with a personalized service experience and reward your customers at regular intervals. With the help of POS system, you’ll be able to achieve all of the above as well as track your own success!



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